Measuring social media impact

Posted: January 10, 2011 in Articles

(Written on October 18, 2010)

We have already posted an article about B2B social media approach and its ROI, but assuming that we’re ready to start with a social media campaign, how can we easily measure its effectivness?
Recently I read an interesting post on socialmediaexaminer.com and according to Nichole Kelly, the author of the article, these are the 4 ways to prove the efficiency of your social campaign:

1. Measuring Social Media Exposure: how many people follow you
2. Measuring Engagement: how many clicks you have
3. Measuring Influence: analyze the effects of your messages
4. The Lead Generation Funnel, define your presence and impact

Read the original post [4 Ways to Measure Social Media and Its Impact on Your Brand]

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