Fight business challenges with creativity

Posted: January 10, 2011 in Articles

(Written on November 12, 2010)

Often we talk about creativity trying to give a proper meaning and defining its use in a marketing context.

The concept of creativity is not only related to good, or great, ideas, but it is usually a method to lead a company, or to manage a business.

A creative mind with a creative approach supports companies to face future challenges by non conventional ways, by simply enhancing ideas that can leverage simplicity towards the increased complexity that arose in these last years especially in the high-tech and b2c markets.

Creativity is the key factor for successful businesses. Of course there are others, but the scouting and recruiting of creative employees is rising in these last years and this can certainly be interpreted as a shift towards new ways of conceiving marketing and corporate strategy.

Maybe sounding a bit visionary, the aim is to find ways to convert current complex buying and consumer experiences in simpler steps, as well as defining good practices to handle balanced risk.

In my opinion creativity is the key factor for facing business challenges and it doesn’t matter if on global or local scale.

John Dragoon, senior vice president, chief marketing officer and channel chief at Novell, highlights the fundamentals in his article called: “What Is Creativity’s Value–In Marketing, In Business?”, recently posted on the website of the authoritative magazine Forbes.

Click here to read the original article.


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