Internet PR, a new approach

Posted: January 10, 2011 in Articles

(Written on October the 6th, 2010)

Surfing on the Internet we found an interesting approach to management of social media related to business activities. It’s called Internet PR and we discovered it through Marco Massarotto, an italian professional, with an important experience in international advertising, and now CEO of an agency wich provides digital PR on the Internet.
This new approach is also written in his book: „Internet PR“ (released by Apogeo, Italy).
In his book Massarotto gives us tools and rules which are useful for the management of a web campaign using social media.

During his speech at the workshop called: „Social Media Week Milano“, in Milan, he presented an interesting road map for building of the social reputation, made by 5 steps.

  • Network
  • Engagement
  • Presence
  • Response
  • Monitoring

Follows his presentation:

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