(Written on October 18, 2010)
We have already posted an article about B2B social media approach and its ROI, but assuming that we’re ready to start with a social media campaign, how can we easily measure its effectivness?
Recently I read an interesting post on socialmediaexaminer.com and according to Nichole Kelly, the author of the article, these are the 4 ways to prove the efficiency of your social campaign:
1. Measuring Social Media Exposure: how many people follow you
2. Measuring Engagement: how many clicks you have
3. Measuring Influence: analyze the effects of your messages
4. The Lead Generation Funnel, define your presence and impact
Read the original post [4 Ways to Measure Social Media and Its Impact on Your Brand]