Politics and Social Media

Posted: January 10, 2011 in Articles

(Written on November 1, 2010)

How useful can be a Social Media campaign for a candidate? We all agree that the presence on these media is useful, but the most important thing is to use them correctly. The right approach is fundamental. Another thing to do is to be very active and to follow your peers with high frequency.

About this subject we found an interesting article on the website fastcompany.com, written by Austin Carr, which is focused on the diffusion of the political message through these channels, how this can be viral, and reach the maximum percentage of audience.

There is still skepticism about the impact of Social Media in this case, also in the U.S.A, budgets used for thes channels are often less than 5%, says the article. But when a candidate decide to join a Social Media campaign, there some usefule advices, like to consider alwyas the importance to be authentic; or to use each channel in an adequate way (e.g. avoid to write same posts on facebook and twitter).

Click here to read the article.


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