Posted: January 10, 2011 in Articles

(Written on October 25, 2010)

As professionals in communication we have to deliver our message in an appropriate way. The right form, the best cahnnels, but also not exceed in frequency, especially when we choose the Internet as channel, the risk is that our message can be underestimated and considered spam.

But, what about spam?

Of course we all know what it means, but is there still someone who doesn’t know where the word spam comes from?

It’s a funny story, with a strong conncetion with advertising…of course.

Here’s the right ethimology:

According to the Internet Society and other sources, the term spam is derived from the 1970 Spam sketch of the BBC television comedy series “Monty Python’s Flying Circus”. The sketch is set in a cafe where nearly every item on the menu includes Spam canned luncheon meat. As the waiter recites the Spam-filled menu, a chorus of Viking patrons drowns out all conversations with a song repeating “Spam, Spam, Spam, Spam… lovely Spam! wonderful Spam!”, hence “Spamming” the dialogue. The excessive amount of Spam mentioned in the sketch is a reference to the preponderance of imported canned meat products in the United Kingdom, particularly corned beef from Argentina, in the years after World War II, as the country struggled to rebuild its agricultural base. Spam captured a large slice of the British market within lower economic classes and became a byword among British schoolboys of the 1960s for low-grade fodder due to its commonality, monotonous taste and cheap price – hence the humour of the Python sketch. (

Here follows the sketch:



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