Politics and Social Media

Posted: January 10, 2011 in Articles

(Written on November 1, 2010)

How useful can be a Social Media campaign for a candidate? We all agree that the presence on these media is useful, but the most important thing is to use them correctly. The right approach is fundamental. Another thing to do is to be very active and to follow your peers with high frequency.

About this subject we found an interesting article on the website fastcompany.com, written by Austin Carr, which is focused on the diffusion of the political message through these channels, how this can be viral, and reach the maximum percentage of audience.

There is still skepticism about the impact of Social Media in this case, also in the U.S.A, budgets used for thes channels are often less than 5%, says the article. But when a candidate decide to join a Social Media campaign, there some usefule advices, like to consider alwyas the importance to be authentic; or to use each channel in an adequate way (e.g. avoid to write same posts on facebook and twitter).

Click here to read the article.


What’s a Game Changer?

Posted: January 10, 2011 in Articles

(Written on November 1, 2010)

Recently I’ve heard very often the sayng “Game Changer”, related to a specific personal attitude wich makes you being proactive, visionary, creative, genial. Or also be at the right place at the right time.

Game Changers is also the name of a new documentary series form Bloomberg TV. I really suggest you to watch the four free available episodes, and see something more about charachters presented.


The first episode is about Facebook’s Mark Zuckerberg, the second about Steve Jobs and Apple, the third about Jon Stewart and the last about Sergey Brin and Larry Page, creators of google.

Bloomberg TV does not allow anyone to embed the videos, but here are the links to all of the episodes:

Episode One – Mark Zuckerberg – Facebook.

Episode Two – Steve Jobs – Apple.

Episode Three – Jon Stewart – The Daily Show.

Episode Four – Sergey Brin – Larry Page – Google.

Nerd Humor

Posted: January 10, 2011 in Articles

(Written on October 29, 2010)

Being a nerd is not necessarily a bad thing. Nerds developed a rich subculture, and it is a very active community.
As creatives and market oriented, and hopefully tech-savvy, we consider ourselves quite nerd-ish!

I collected some interesting and funny pictures from the group “nerdosità”, an Italian nerd web community on Facebook.

It’s funny, especially for those who are involved in their daily jobs or passionate for tech stuff. I have to say some are really creative and brillant.

Let us know what you think!

The Switch

Posted: January 10, 2011 in Articles

(Written on October 27, 2010)

Diary of a guy’s career switching to communication and marketing

Episode 1

In order to make you understand this diary, and share with you my impressions about this switch, that changed my professional life, is necessary to do a further introduction, and tell you something about my previous job and my education.

After my studies in communication sciences, with specialization in corporate communication, I joined the world of Industries. This experience gave me the possibility to build a good know-how, especially in B2B field. But my position was more oriented on administration. Which is for sure an useful part of the creating value process, fundamental for a company, but not the core one. Especially for someone (me!) who wanted and dreamed to be creative as a job.

More or less a month ago, I joined the plastical project, in order to act as a real marketer/creative, and aimed to reach my potential in communication and marketing market.

Read the rest of this entry »

(Written on October 27, 2010)

Apparently we all answer no to this question. But the recent developement of the market, especially on the Internet, seems to show the contrary. There are lots of cases in which is possible to increase the income trough free stuff. Piracy is a good exemple. Lots of music bands became famous trough this method. Spreading their tracks online for free, building a large basis of fans, and then switching to the mainstream, with all what’s involved with this change!

Another interesting exemple is the Steve Lieber’s case. Lieber is the author of a graphic novel called “Underground”, which was scanned and shared online by users. He found his pirated copy on the famous message board called 4chan.org. He joined the discussion with fans, with a P2P approach, asking for advices, answering questions, and the readers appreciated his engagement. The result was that the sales of his book increased exponentially in less than a few days.

So guys, don’t be too greedy, and always listen to your customers, your audience, your fans and take in to account everything comes from end users about your stuff, being it positive or negative.

A present today… can turn in million $ tomorrow.

If you want to read the blog post of Steve Lieber just click here


Posted: January 10, 2011 in Articles

(Written on October 25, 2010)

As professionals in communication we have to deliver our message in an appropriate way. The right form, the best cahnnels, but also not exceed in frequency, especially when we choose the Internet as channel, the risk is that our message can be underestimated and considered spam.

But, what about spam?

Of course we all know what it means, but is there still someone who doesn’t know where the word spam comes from?

It’s a funny story, with a strong conncetion with advertising…of course.

Here’s the right ethimology:

According to the Internet Society and other sources, the term spam is derived from the 1970 Spam sketch of the BBC television comedy series “Monty Python’s Flying Circus”. The sketch is set in a cafe where nearly every item on the menu includes Spam canned luncheon meat. As the waiter recites the Spam-filled menu, a chorus of Viking patrons drowns out all conversations with a song repeating “Spam, Spam, Spam, Spam… lovely Spam! wonderful Spam!”, hence “Spamming” the dialogue. The excessive amount of Spam mentioned in the sketch is a reference to the preponderance of imported canned meat products in the United Kingdom, particularly corned beef from Argentina, in the years after World War II, as the country struggled to rebuild its agricultural base. Spam captured a large slice of the British market within lower economic classes and became a byword among British schoolboys of the 1960s for low-grade fodder due to its commonality, monotonous taste and cheap price – hence the humour of the Python sketch. (wikipedia.org)

Here follows the sketch:


Creativity and advertising

Posted: January 10, 2011 in Articles

(Written on October 25, 2010)

When we think about advertising the connection with creativity it’s something automatic. Personally I’m persuaded that is possible to be creative also in new fields like Social Media. But what’s the opinion of people who has worked in this market for years, like Steve Close, Vice-President and Creative Director of CommCreative, marketing agency located in Framingham, MA (USA)?

Here follows his article.

Is Creativity Still Relevant In Advertising?
Most people would probably answer yes, but thanks to what’s going on in advertising these days, it may not seem so apparent.
Search engine marketing forces writers to tailor their message to sets of keywords. That’s great for linking an advertiser’s message to a consumer’s need but not so great for pithy, wordsmithed creative.
The explosion of mobile marketing means designing ads that squeeze your high falutin’ concept into a space befitting a fortune cookie.
What about emoticons and app icons? Granted, they’re (literally) a small part of a brand’s marketing but they still have to reflect a campaign’s big idea. How does one squeeze months of creative development into a 16 x 16 pixel space?
Spend a few hours watching TV and you’ll see more and more spots resorting to shock value rather than a solid concept to get their message across.
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